To make the most of the sponsorship, Volkswagen started an additional supporting campaign that connects football with WayToZero. This way Volkswagen helped the 30 markets interested in Euro 2021 using the sponsorship in Social channels and TVCs to get the purpose message across.

We connected the football related proof-points of Volkswagen`s WayToZero under a bigger theme: “Time to change the game.”

Media Channels: Social Media / TVC