To make the most of the sponsorship, Volkswagen started an additional supporting campaign that connects football with WayToZero. This way Volkswagen helped the 30 markets interested in Euro 2021 using the sponsorship in Social channels and TVCs to get the purpose message across.
We connected the football related proof-points of Volkswagen`s WayToZero under a bigger theme: “Time to change the game.”
Media Channels: Social Media / TVC
Around the Motto “Life happens with a Golf”, we launched this icon in its eighth generation: the all-new Golf 8. The latest Golf has a strong focus on technology wich has been introduced in a modern, fresh way.
Media Channels: Social Media / TVC / Print / OOH
For the first time, the European football championship 2021 was held in twelve different countries. As the official mobility partner of the tournament Volkswagen planned to highlight the future transformation into a provider of mobility services.
During the championship people could use the ID.3 and ID.4 as a free Shuttle service to go wherever they want. “For all. For free.”
Media Channels: Social Media / Static and Digital OOH
Shopify was aiming to reinforce brand equity and build trust on a hyperlocal level, starting from Berlin. Therefore, we need to play with visual worlds that “feel” Berlin.
We made a campaign about the oddness of Berlin and played with the diversity of the city and how our merchants make Berlin a bit more surprising. “Made for Berlin. Sold everywhere. Powered by Shopify.”
Media Channels: Social Media / Static and Digital OOH / Website
Additional: Development of a Brand CI Toolkit
The Chinese joint venture JAC Volkswagen started the sale of the first model of its electric car brand SOL in the Chinese Market. A younger target group should be addressed under the Motto “You have the power”.
Media Channels: Social Media / Fair / Promotions
The topic of cyberbullying has an important status for Deutsche Telekom, which sees itself as a network operator in the fight against hate speech. We created an anti-cyberbullying campaign around the right to sexual self-determination - and how people are bullied, insulted and threatened on the Internet today. The focus on the campaign was on directly affected testimonials.
Media Channels: Social Media / TVC / Digital OOH
The Dresses by Lemanjá are luxurious, urban and easy. A dress that suits any situation, and makes every woman to a Goddess. In order to renounce an expiry date, Lemanjá has freed itself from seasonal trends.
Media Channels: Social Media / Print
To launch the new smart electric drive, we created the campaign with a clear focus on driving fun, which you got with the new electric drive models of smart. Another part of the campaign was the awarded “Electric Symphony” on the Festivals of Light. An unique Look for the campaign represent through long exposure,the idea of "Electrify the city".
Media Channels: TVC / Social Media / Print / OOH / Event
The Telekom Magenta Campaign included different sectors under one roof. Among others they were: Magenta Image, the Young tariffs and the Family Card.
Media Channels: Social Media / TVC / Print / Static and Digital OOH
To launch the new models of the smart fortwo and forfour, we developed the previous campaign, under the motto "Unfollow conventions" further and gave her a new meaning. We told in an entertaining way, what smart stands for: The car against chlichées and conventions.
Media Channels: TVC / Social Media / Print / OOH
The smart fortwo comes with with the world's smallest turning circle. We featured this fact in an unexpected, and smart typical funny stunt.
Media Channels: Stunt / Social Media
The renowned german company Vaillant puts their focus on sustainability. Therefore we developed a global image-campaign including the new tagline “The good feeling of doing the right thing“. This campaign focusses on the brands values and the importance of sustainable solutions for the future.
To show the advantages of Vaillant products, we developed on top a design based product campaign for the german market.
Media Channels: TVC / Print / OOH / Social Media
For Schultheiss, an old-established brewery from Berlin, it’s important that the old pub culture is not getting lost. To lead Berliners back to these traditional pubs, they introduce different Schultheiss localities, their peculiarities and owners to the neighborhood.
Media Channels: Social Media / OOH
Unlike other banks, the Quirion Bank manages the assets of its clients independently, as they have no commissions in view. The scientific investment concept is based on facts and not on the attempt to predict the future. This principle is clearly illustrated in the following spot.
Media Channels: Social Media / TVC
To launch the new Passat CC we put a strong focus on its design. Cause contrary to previous Passat-models the new CC sets a new benchmark in design-aspects. That no one can escape this beauty we proved with our campaign saying: “Once you have seen it, you will see nothing else“.
Media Channels: TVC / Print / OOH / Social Media
The BlueMotion models by Volkswagen combine to major human requests: Doing something good for nature and doing something good for their wallet. To show that BlueMotion matches both requests perfectly we developed the “Ecology meets Economy“ Campaign.
Media Channels: Print / OOH / Social Media / Catalogue
The owners of Volkswagen commercial vehicles sometimes face difficult situations in their jobs. Good to have a partner that never makes any trouble: The Volkswagen Transporter.
Media Channels: TVC / Print / OOH / Radio
Edeka loves foods. To proof, that this means any kind of food, we brought a commercial during the soccer-worldcup to life. With a very special testimonial: Uwe Seeler, one of the most famous german soccer player of the century.
At another commercial we show the fact that the employees at Edeka loves food as well. They love foods so much, that they meanwhile developed a knowledge about foods only they can have.
Media Channels: TVC
IKEA delivers the perfect solution for any flat. By telling the story of a patchwork family we proof, that moving together could have some advantages. At least with IKEA.
Media Channels: TVC / Social Media
Besides many other icons, the tealight is one of the most famous product at IKEA. This commercial is an ode to IKEAs most loved and best sold product.
Media Channels: TVC / Social Media
Volkswagen launched the new Tiguan with two models: “Sport & Style“ and “Track & Field“. To advertise both models with a strong media-impact we set up two totally different high-class-celebrities: Heidi Klum and Seal.
Media Channels: TVC / Print / OOH / Social Media
With its luxury vehicles Volkswagen is sponsor of the Berlinale, and sets up the VIP-Shuttle-Service with the Phaeton. We translated this fact for our print campaign and said: “At home in the world of stars“.
Media Channels: Print / OOH