In the run-up to the launch of the new smart electric models we developed a special way of presentation. We electrified the new models literally - at a fascinating open- air event, the Festivals of Light. "Fully electric". For the first time we linked four high-voltage coils together and created a spectacular choreography and unique sound - turning the cars into electric instruments. You can find the entire performance here: https://www.youtube.com/watch?v=bGO-n1UeJIs
Awards: ADC 4 x Bronze / NY FESTIVALS 1 x Bronze, 2 x Finalist / DIE KLAPPE 1 x Bronze