Campaign for Amnesty International using the six degree of seperation theory to bring everyone affected by the lack of human rights within their social circle.
Student: Noah Fahmy
Awards: ADC 1 x Bronze
Vespa was born in Italy, but with it’s strong image, it is spread all over the world. From Bangkok to New York, from Nairobi to London, every culture has a unique relation to Vespa.
Students: Moritz Schäfer, Hamza Ali, Marco Bienek
The campaign for Greenpeace takes a positive spin on the effects of global warming by focussing on the benefits that arise in ocean levels and shift in climate can have on famous locations.
Students: Patricia Mo, Paul Forrester
The campaign for Ryanair puts a clear focus on the biggest advantage of the airline… the price: “With prices this cheap, shut the f*ck up”.
Students: Hugo Gstrein, Patrick Tamisea
Awards: CLIO AWARD 1 x Gold / YOUNG GUN AWARD 1 x Gold / NEPTUN TALENT AWARD Winner / OUT OF BOX AWARD Winner / ADC 1 x Bronze
These campaing for the HSBC Insurance portraits what life (or lack thereof) can be for a provider who dies without life insurance, continuing to work beyond death.
Students: Patricia Mo, Paul Forrester
For monster.com we directed the campaign towards the loved ones who are affected by an unemployed person living in their house. monster.com get positioned as a “Monster Removal service” that helps getting the person a job and out of their hair.
Students: Anna Wehr, Madeleine Tritico, Paola Perez
For the Federal Police we created the first recruiting campaign where real officers search for their perfect match. Because life turns into a pain in the ass, if you have a shitty partner.
Students: Hugo Gstrein, Marco Bienek