In the run-up to the launch of the new smart electric models we developed a special way of presentation. We electrified the new models literally - at a fascinating open- air event, the Festivals of Light. "Fully electric". For the first time we linked four high-voltage coils together and created a spectacular choreography and unique sound - turning the cars into electric instruments. You can find the entire performance here: https://www.youtube.com/watch?v=bGO-n1UeJIs
Awards: ADC 4 x Bronze / NY FESTIVALS 1 x Bronze, 2 x Finalist / DIE KLAPPE 1 x Bronze
That the new Navigation-System by Volkswagen can be controlled via touch screen we showed in a funny way in these awarded radio commercials.
Awards: CANNES LIONS 2 x Silver / CANNES LIONS 2 x Silver / EUROBEST Shortlist / CLIO AWARD Shortlist / ADC Auszeichnung
The new smart fortwo cabrio is the only convertible of it class with a roof that opens completely. Our objective was to promote this unique feature in an entertaining way and increase test drive applications for local dealers. “The most open test drive“.
Awards: CANNES LIONS 1 x Bronze, 4 x Shortlist. / NY FESTIVALS 1 x Shortlist / LIA 1 x Bronze / EUROBEST 5 x Bronze / ADC 4 x Silber, 3 x Bronze
For smart we created an utterly new leasing model where you don’t pay with money – but with test drives instead. The simple idea: to let 10 of your friends drive with your smart every month – and you drive for free. In an integrated campaign, we promoted the hole system in different kind of media. For the smart social media channels we accompanied the hole action and presented the winners in short documentaries.
Awards: CANNES LIONS 2 x Bronze, 2 x Shortlist / D&AD 2 x Wood Pencil / EUROBEST 2 x Silber, 3 x Bronze / CLIO Silber / ADC 1 x Gold, 2 x Silber
BlueMotion Models by Volkswagen protect the environment. And nearly everyone of us has done wrong to nature back in our childhood. Our campaign shows, that with the BlueMotion technology everybody gets the chance of paying nature something back.
Awards: ADC Auszeichnung
For the project “Slow Down“ run by the german ministry of transportation we produced a campaign based on the sentence “Life is beautiful“. The spot stages the beauty of life as the best reason not to die in traffic.
Awards: DEUTSCHER WERBEFILMPREIS Auszeichnung
Nothing is older than yesterdays newspaper. And news spread the fastest via internet. To promote the website of the german magazine stern and actuality stern.de we developed this awarded Media Idea.
Awards: CANNES LIONS 1 x Gold / NEW YORK FESTIVALS 2 x Gold / CLIO AWARDS 2 x Silver / ONE SHOW Merit / EPICA AWARD 1 x Silver / LIAA Finalist
The Arcor Power-Paket is the perfect high-speed-connection for Online-Gamers. In three TVCs we stage the results of slow-internet-connections. With a twinkle in the eye.
Awards: CRESTA AWARDS Finalist / EUROBEST Shortlist / ADC Auszeichnung
The public TV-Channels ARD and ZDF broadcast the Olympic and Paralympic games exclusively. To advertise this and show the equality of both sort of athletes we developed an integrated campaign.
Awards: NEW YORK FESTIVALS Finalist
The financial consultants at Bontrust show and teach people how their money works for them and thereby build up wealth. Exactly this we stage in this awarded TVC.
Awards: CANNES LIONS Shortlist / NEW YORK FESTIVALS 1 x Silver / EUROBEST 1 x Silver / EPICA 2 x Silver / D&AD Nomination / ADC Auszeichnung
In german households nearly no charwoman, gardener or babysitter is registered. The fact that this is illegal in Germany is not very common. To change that we cooperated with the famous german puppet-theatre “Augsburger Puppenkiste“ and retold the fairytales of the Brothers Grimm for our integrated campaign.
Awards: DIE KLAPPE PR 1 x Gold / GERMAN POLITICS AWARD 1 x Gold
Since 2000 the organisation exit supports fascist-extremists to leave the scene. What particular people would have turned into, if exit has been founded earlier is shown in our Print and Radio Campaign.
Awards: NEW YORK FESTIVALS Finalist
TUNNEL energy-drinks help staying awake. To show how hard it is to fall asleep after a few zips we developed to radio-commercial with famous german lullabies.
Awards: LIAA 1 x Bronze