For smart we created an utterly new leasing model where you don’t pay with money – but with test drives instead. The simple idea: to let 10 of your friends drive with your smart every month – and you drive for free. In an integrated campaign, we promoted the hole system in different kind of media. For the smart social media channels we accompanied the hole action and presented the winners in short documentaries.
Awards: CANNES LIONS 2 x Bronze, 2 x Shortlist / D&AD 2 x Wood Pencil / EUROBEST 2 x Silber, 3 x Bronze / CLIO Silber / ADC 1 x Gold, 2 x Silber